So I looked at the deal. It says that first year (12 issues) is only $12. The regular newstand price is $6.99. So, sweet!
Then I looked closer at the fine prints. After the promotional period ends, you will be charged $27 for every 3 months. That averages out to $9 per issue.
So, perplexed, I did the math. Basically, you're paying $8 extra every 3 months for the magazine. So, if you subscribe to the magazine for 3 years, you will break even. If you continue to subscribe after 3 years, you will lose money.
Of course, they tell you that as a subscriber, you get the special annual issue, as well as a focus issue that comes out every 3 months (each focus issue focuses on a specific topic). So, I suppose you can call it even, all things considered.
But to me, that just does not seem like a good way to entice new subscribers (no, I didn't sign up).